Mayella Founder Amanda with Brooke Chamberlain at Clean Beauty with Founder Erin Norden

How did it all begin - the story behind the brand

May 27, 2026

The Story Behind the Brand

It's been a hot minute since we've shared anything personal about how Mayella ® came to be, so we thought it was time for a little trip down memory lane. What started as an idea became a shared mission.

Looking back on this interview feels a little like opening an old photo album—equal parts nostalgic, inspiring, and a reminder of why we started this journey in the first place.

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We would like to acknowledge and pay respect to the land and the traditional families of the Yugambeh region of South East Queensland, including the Kombumerri, Mununjali, Wangerriburra and others, and their Elders past present and emerging. We acknowledge and respect all Aboriginal and Torres Strait Islanders, paying our respects to their Elders, past, present and emerging.We pay our respects to the indigenous peoples of this world, to their leaders past, present and emerging. We acknowledge that the earth we walk upon today was and always will be indigenous lands and in that honour. We will continue to support, protect and promote indigenous rights and freedoms.

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How did it all begin - the story behind the brand

The Story Behind the Brand

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